UMAMI
My project was to brand my own high end restaurant which will cater mainly for the modern day muslim diner however all are welcome. It will not only be a luxury dining experience but the brand will include workshops, events and much more. My reason for doing this is because I personally do not think there are enough high end restaurants that are catering for the demand of halal meat. There is an increasing number of muslims wanting to experience a luxury dining experience, especially in this era of Instagram, but are not able to due to their dietary requirements. This is unfair as this generation are mainly British born and they should feel like they have a sense of purpose within the UK. Umami is a restaurant with a fusion of both British and Islamic culture. The name originates from the fifth taste in the mouth, joining sweet, sour, salty and bitter creating an experience like no other. Relax in stunning, immersive surroundings and enjoy passionate customer service. Umami is always warm and inviting, our aim is for the diner to experience a different sensation when it comes to food. Halal meat is the only meat sold in this restaurant allowing muslims as well as other cultures to enjoy an experience of fine dining with luxurious British styled food.
